About us


The founder of Nifty after Fifty®, Sheldon S. Zinberg, M.D., recognized that many of the undesirable aspects of aging could be delayed, prevented, or even reversed. While serving as founding chairman of CareMore Medical Group, he saw that mature adults had only three choices: to die young, to become frail and dependent, or preferably to work at living a healthful, independent life for as long as possible. He became certain that almost anyone, regardless of age or level of fitness, could benefit from safe resistance and endurance training, nutritional guidance, and mental exercise. This led the energetic physician to author his first book, Win in the Second Half.


While writing this book, it became obvious that there were no fitness clubs that truly met the needs of mature adults. Since it did not exist, it had to be built. That’s what sparked the creation of Nifty after Fifty®. The most advanced fitness equipment was merged with a caring and highly skilled staff, dedicated to working with mature adults and supervising their wellness.

The scientifically developed programs at Nifty after Fifty® have been thoughtfully designed to provide a safe and comfortable environment in which mature adults can maintain or regain their strength, flexibility, balance and mental acuity.

Dr. Zinberg has often said, “It doesn’t matter how out of shape you are now. It is never too late to start! You can win in the second half!” By employing properly supervised physical and mental fitness programs, independence can be maintained, and a zest for life can be renewed.




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Call us at (855) BE-NIFTY (855) 236-4389

Center for Greater Wellness and Lasting Independence®