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Our History


Nifty after Fifty® is passionate about senior health! And that passion started with its Founder, Sheldon S. Zinberg, M.D. Dr. Zinberg knew that physically active seniors had better long-term health than sedentary ones, so he developed a fitness center that not only catered to the 50- to 95-year-old market, but was revolutionary in its approach and unique in its goals.


In 2006, he opened the first Nifty after Fifty in Whittier, California.  In order to bring good health to more seniors, Nifty after Fifty partnered with senior health insurance companies like CareMore Health Plan and Monarch HealthCare, to provide their members with the benefit of Nifty’s unique programs.  Now there are 29 locations in four states (Arizona, California, Nevada, and Virginia) with more locations to come.


Nifty after Fifty is more than just a “Baby Boomer” health club.  It’s a complete and effective center for greater wellness and lasting independence!

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