Seniors

By Kara Ohngren and Jennifer Wang | Entrepreneur Magazine - June 2010

Reboot, sonny
Florence Henderson wants to outrun the Geek Squad with FloH Club, her new tech service for seniors

Last spring, actress Florence Henderson admitted she had a problem: She couldn't e-mail on her new smartphone.

"We were talking about how we were going to launch FloH, the brand she wanted to start to promote better living for seniors," says Tony Hirsch, a business partner. "And when we showed her how to use e-mail, she said, 'I want all my friends to be able to do this!'"