The Innovators: Nifty After Fifty's Sheldon Zinberg

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Nifty After Fifty

KHOU, Houston, Texas
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The Golden Age

Nifty after Fifty founder Sheldon S. Zinberg, M.D. graces the cover of Club Solutions Magazine.

Club Solutions Magazine

What does Sheldon Zinberg, M.D., know about the health and fitness industry? Plenty. As the founder of the mushrooming senior fitness chain Nifty After Fifty, Zinberg's got the corner on the market most health clubs are only talking about. With a whole life approach to fitness and whole lot of personal charm, Zinberg's a 75-year-old mogul in the making. Welcome to the health club of the future.

"Welcome to the boomer world," says Sheldon Zinberg, M.D.

2 O.C. companies team up to boost elder fitness

By Jan Norman, small-business columnist, Orange County Register

Nifty After Fifty of Garden Grove and Monarch Healthcare of Irvine will open as many as five Nifty After Fifty gyms in Orange County to boost the physical and mental health of older adults.

Nifty After Fifty has 10 wellness centers in California and had individuals interested in opening 50 more as franchises, but couldn’t get financing when the credit crunch hit in the fall of 2008, says founder Sheldon Zinberg.

Seniors raise canes for fitness, defense

By Lori Corbin, KABC-TV Los Angeles, CA
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LOS ANGELES (KABC) -- A group of seniors is raising canes to stay in shape. It's a class that is designed to defend, called "Cane Fu."

At first glance, a Cane Fu class may look like a group of ordinary seniors, but you'd be wise not to cross them. That's because in Cane Fu class, the sticks are made for more than just walking.

"We use these canes and we put them around the neck and toss them down, and go at them until they leave us alone," said Laura Moore, who enjoys her Cane Fu class.

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